Tool for mapping the business model of your non-profit organization or social enterprise

A business model is the unique recipe that an organization uses to earn income and serve its customers and beneficiaries (or participants in the case of a non-profit organization or social enterprise). A business model typically describes what an organization is offering its customers and beneficiaries, as well as its inputs, processes and method of earning income and profits.

Business models design is about configuring the building blocks of an organization so that it is feasible (can work) and viable (can sustain itself).

It is not uncommon for entrepreneurs to play around with different configurations for their organizations until such time as they find one that works.

When unpacking complex and multi-dimensional business models, I prefer to adopt a relationship-orientated approach where I examine all the different parties that are involved in an organization and how they will work together. Only then do I dive into its inner technical workings such as its activities, financial model and legal structures.

Here is a tool that closely resembles the types of questions that I ask social businesses and non-profit organizations when I start to unpack their complex business models. I hope this tool will assist you to interrogate your own business models.

Strategy Rethink: Find a renewed sense of clarity and purpose

It is time for many organizations to rethink their strategies and learn the new rules for success. Those that are able to will thrive; those that don’t may be required to close their doors.

Kate Clayton and I have developed the Strategic Rethink in August 2013 to enable organizations to re-examine their strategies and discover what they need to focus on. Kate Clayton is a brand and marketing strategist that I’ve worked with over the years.

This Strategic Rethink is a six session programme that covers Business Strategy, Brand Strategy, Marketing Strategy, Marketing Plan and Strategic Debrief.

Read more about the Strategic Rethink and how it can help your organization on its journey.

In pursuit of strategic clarity

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