There are two very different ways of structuring and laying out the argument in reports and presentations. Most people only know one of them. You can make these documents more engaging if you understand the two approaches, and how and when to use them.
There is the traditional academic and scientific format which we get taught at school and university. This is the most common approach. Then there is the format often used by management consulting firms for advice-orientated reports.
Each of them works best in a particular context. Using the wrong format for the context makes it less likely that people will engage with the contents of the report. Your hard work and insights will be overlooked.
This article will explain these two approaches and when to use them.